The Sound of Scent

Every collection begins with a question:

What does this feeling sound like? And what might it smell like?

Music shapes everything we create. Each playlist here was crafted first - to evoke a mood, a memory, a world - and then translated into scent and story.

Listen closely, and you may discover a song you know, or one you’ve never heard. Either way, let these notes wrap you in a quiet kind of magic.

La Premiere

Close your eyes, relax, and allow yourself to be transported to old Paris. Music to accompany the ApothoGothic La Premiére scent line.

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Mirage

Let yourself wander through the open-air markets of Morocco and Egypt, taking in the scents of the spices, fruits, and wildflowers. Music to accompany the 5/2025 Renew scent, Mirage.

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Holiday Home, Op. 23 No. 1

Gatsby and champagne parties? We got you. Music to accompany the ApothoGothic Holiday Home, Op. 23 No. 1 limited edition scent line.

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Velvet Ember

Slip into the glow of the hearth—the slow burn between dusk and devotion. Velvet Ember hums with warmth and ache, where choral light meets candleflame hush. Voices entwine with cello and breath, sacred and human -polyphony corporeal, music you can wear. Each note flickers between comfort and longing, a soft confession kindled in amber. Music to accompany the 11/2025 reNEW scent, Velvet Ember.

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Holiday Home, Op. 24 No. 2

We've gone full-on vintage Christmas this year - we're talking roasting chestnuts in a marshmallow world while the USO tour jives on. The playlist for the 2024-2025 Holiday Home, Op. 24 No. 2 scent.

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Wilde

Let yourself slip between the pages of The Picture of Dorian Gray, where beauty lingers just past innocence, and shadows bloom beneath golden light. Each track in this playlist is composed in the Dorian mode — a scale as bittersweet and haunted as the tale itself. Music to accompany the 8/2025 reNEW scent, Wilde.

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Vivante, Op. 24 No. 1

Springtime in the French countryside, wandering through the markets and taking in the view. Music to accompany the ApothoGothic Vivante, Op. 24 No. 1 scent line.

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